Matrescence in Business

This course was born out of a need to support founding practitioners in building sustainable, valued-aligned private practices.

Designed to support practitioners with business and marketing knowledge and skills so you can confidently invest your resources in reaching clients effectively, spending time on what matters most to in your work as a practitioner, not a marketer.

  • Wraparound support for your business – because having an incredible service isn’t enough. You need strategy, structure, and support to reach the mothers who need you.

What makes this course different

  • It’s not just about marketing — we start with business strategy to help you set up your own unique matrescence practice aligned with your strengths, goals, vision, and values.

  • Led by experience and qualifications – Christina brings her Master of Business Management and over 20 years of business experience as an entrepreneur, to give you the tools you need.

  • Exclusively for Matrescence-trained practitioners – you must have completed the Matrescence Foundations or Matrescence Practitioner Certification to enrol.

Course takeaways

  • Make your own marketing plan and business plan

  • Four mentoring calls over 12 months

  • Personalised feedback on your business plan and marketing plan (3x throughout the year!)

  • A Facebook community for ongoing feedback from Christina and peers

Module overview

  • Lesson 1: Establishing your business

    Lesson 2: Your vision & values and success

    Lesson 3: Service development

    Lesson 4: Templates

  • Lesson 1: Financial planning

    Lesson 2: What are your prepared to invest?

    Lesson 3: Leveraging your strengths

    Lesson 4: Action plan - map for building a successful business

  • Lesson 1: Your brand, messaging, positioning and storytelling

    Lesson 2: Gaining clients

    Lesson 3: Website

    Lesson 4: Social media

    Lesson 5: Email Marketing, lead magnets, funnels, podcast and blogs

    Lesson 6: Marketing consultancy and support

  • Lesson 1: Utilising others

    Lesson 2: Preventing burnout

    Lesson 3: Common marketing pitfalls